The first stylist shop under the Essanelle name opened in 1967. Over the following 25 years, Essanelle became part of various corporate groups and developed into a hairdressing chain with international activities. In 1992 it was acquired by an investment company which focused on the German business, added a series of acquisitions and appointed new management with experience in the sector. By 1998 Essanelle was the leading national chain in hairdressing with some 375 shops and a turnover of €89 million.
In the same year Halder acquired a 69% stake through a MBO. Supported by the new shareholders, Essanelle launched a growth strategy which was to expand its 2% market share by consolidating the market segment.
By 2001, the firm had grown to almost 600 shops with clearly differentiated service offerings and price structures, achieving good coverage of the major metropolitan areas.
Halder supported the expansion stage by providing additional equity capital and assisted management in finding new financing sources on public markets. 2001 saw the company’s stock market flotation and in 2005 Halder exited by placing its shares with institutional investors.