Motorcycling became popular in Germany from the mid 1980s. Registrations doubled and particularly “big bikes” for leisure use enjoyed great success across many age and social groups. Active in this trade since 1960, Dierk Filmer went along with rising demand and created a broad range of accessories for motorcyclists, including exclusively imported branded goods, products sold under his own DIFI and other proprietary labels, spare parts and leisurewear. The range was distributed through a franchise network of independent motorcycle dealers who had been following the traditional path of vehicle sales and now needed to expand into accessories.
To finance the growth of the franchise business by expanding the distribution network and boosting shop sales, Halder invested in an MBO and acquired 75% of capital in 1993.
After setting up a plan for management succession and the founder’s move to the Supervisory Board, Halder exited in 2000 through a trade sale.